Friday, May 01, 2009
Intenet Booking Hotels
New Internet marketing service launched the new big online company in the booking hotel for theAsian market.
Travel Internet Marketing for the hotels has become more a matter of strategic company positioning over your nearest competitors rather than actual marketing in its original online e-brochure format. A pole of over 1000 travelers arriving into Bali’s Ngurah Rai Airport, were asked about their online travel marketing browsing and Bali real estate overview.
The research itself was intended to try and define what influence online marketing tools had over travelers throughout their decision making process, whilst booking a holiday for 2008/09. Surveyors were looking to find answers for the following questions:
1. What led holiday makers to booking their holiday?
2. Were holiday makers influenced by browser blogging on community sites?
3. Did holiday makers take notice of fantastic images and videos?
4. Did holiday makers feel that guest reviews and traveler testimonials create interest in a specific vacation destination?
5. Did holiday makers feel there was a single advertised site that satisfied all their requirements?
6. Did holiday makers have to play around through with search engines for a while, trying to find a complete holiday booking system?
7. What actually led holiday makers to use Bali book hotel for their holiday?
8. Did holiday makers book their holiday through an online booking engine or through traditional high street agents?
The results of the research identified that travelers relied heavily on the valuable advice and holiday experiences of friends, family and colleagues. This proved that word-of-mouth is still to be regarded as perhaps the single most important strategy when writing a travel / property internet marketing campaign. Using website tools such as:
1.Electronic Newsletters
2. Forward this page to a friend
3. Guest Comments
4. Top 10 Most booked hotels Certainly go along way to promoting the “word of mouth” comfort zone that most holiday makers still rely upon.
This gives proof that official destination management sites specific to a location, help pre-determine a booking, whether this be online or through traditional high street travel agents. Our research also showed that 68% of the 1000 travelers arriving in Bali’s Ngurah Rai airport, seek guidance from search engine and official websites before making their booking, therefore more evidence that Hotel / Travel Internet Marketing and search engine optimization, are key to winning and maintaining market share over your nearest competitors. Holiday makers and travelers when looking to make decisions over hotel bookings and flights are in search of a user friendly, soft, personalized and informative experience that appeals to their desires, requirements, previous experience and emotional decision making process. When defining a Hotel / Travel Internet marketing strategy, be sure to use e-tactics such as:
1. e-newsletters
2. Product advertising
3. Copywriting
4. Community / Social Websites & Networking
5. Specific & Relevant Original destination information
6. Refer a friend
7. Loyalty bonus’s / reward scheme
8. Top 10 Hotel / Tour or destination information The above tips are just an insight into the many ways you can apply creativity and familiarity / friendliness within your internet marketing strategy. Create competitor advantage by remembering what your visitors are actually looking for.All this ensures that your hotel has a system that can meet the challenges of the hospitality marketplace today and in the future.systems online.
